The Beginning

VOCE began when three young founders—from software, processing, and logistics—came together with a shared frustration: why wasn’t there a watch that looked like power, felt like quality, and didn’t cost a fortune? We wanted something that could hold its own in investor meetings, on trading floors, and in boardrooms alike. So we set off across the world in search of a watchmaker who could match our standards—no shortcuts, no compromises. What followed was a journey that would define the soul of VOCE.

Switzerland

In Geneva, we met with the family behind the world’s largest luxury watchmaker—but while their legacy ran deep, our vision called for more freedom, more edge, and a price that spoke to a new generation. With respect, we parted ways—guided by their final words: “You might find what you're looking for… in the north.”

Norway

In the stillness of Norway’s Arctic Circle, we met a retiring watchmaker whose precision rivaled any we'd seen. But his chapter was closing—he had no interest in scaling his art to the world. Instead, he handed us a name and a city: a discreet contact in London, not a watchmaker himself, but deeply connected to those who were. So we followed the thread.

London

In London, over quiet conversation and old scotch, our contact listened closely—then smiled and said, “If you want design that moves people, go to Milan.” To him, the future of watches wasn’t just in mechanics—it was in style, presence, and storytelling. He connected us with a handful of boutique makers in the heart of Italy’s fashion capital, and once again, we boarded our plane.

Milan

In Milan, every boutique watchmaker we met traced their pieces back to the same quiet producer in Florence— a city renowned for leather, not timekeeping. It didn’t feel like the answer, but this journey was no longer linear—it was layered, uncertain, and oddly poetic. So we went anyway, trusting that even a detour in Florence might pull the thread tighter.

Florence

In Florence, we found the source—a leather artisan turned watchmaker, precise in his technique but modest in his claims. He spoke of his mentor with reverence: “The best watchmaker I’ve ever met.” Trained under him for three years. We almost dismissed it as another graceful dead end—until he added, almost in passing, “He’s only 30.” And just like that, the story twisted again.

Greece

On a secluded Greek island known only to a certain class of traveler, we found it—a quiet shop, hidden in plain sight, where time moved differently. Inside: a collection of watches so refined, so precise, we knew the search had ended. The maker had been chasing seed funding for years, refusing to sacrifice craft or identity. After nearly a week of contract-heavy negotiation, we struck a rare balance—VOCE would carry his work to the world, and he would keep the one thing more valuable than money: his anonymity.

The First Watch

The watch was silver, with a striking blue face that caught light like conversation. It ran on mechanical timekeeping—no battery, just gears and precision—paired with a clean, functional chronograph. Every detail felt intentional: the weight, the balance, the way the second hand swept with quiet confidence. It wasn’t flashy, but it whispered everything we believed in.