Prima - Ignite

Where motion begins.

Some timepieces mark moments. IGNITE starts them.

Black metal, black face, black band—tight and composed, like pressure held in place. Then come the accents: bold, orange, unmistakable. Not decoration—intention. The look of something about to move. Or explode.

This is the first strike of movement. The signal before the race. The beginning of whatever comes next.

IGNITE isn’t here to shine. It’s here to start.
Because in the PRIMA collection, you don’t wait for the moment—
you light it.